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Madison Medicare Advantage in 2027: how HMO, HMO-POS, PPO and PFFS compare before you pick

People in Madison can choose from 48 Medicare Advantage plans for 2027, against 55 this year. Eleven of this year’s plans are gone, 4 are new to Dane County, and 31 that continue have changed their premium, deductible, plan type or name, 9 of them under a new name.

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Key takeaways

  • Dane County's 2027 Medicare Advantage lineup includes 48 plans from 10 carriers, split across HMO, HMO-POS, PPO, PFFS, MSA and Cost designs.
  • HMOs and HMO-POS plans lean on in-network care; PPOs cover out-of-network care at a higher share of cost; PFFS plans follow the plan's payment terms rather than a traditional network.
  • The Annual Enrollment Period runs Oct. 15 through Dec. 7, 2026, and any change you make takes effect Jan. 1, 2027.
  • If you do nothing, your current plan renews for 2027 if it is offered — the Annual Notice of Change (ANOC) spells out what is different.
HMO or PPO for 2027Madison, WI
Video: invisiblepower Video by invisiblepower on Pixabay
Key facts: Medicare in Madison, Wisconsin (data as of 2026-06-01)
FactFigureSource
Medicare Advantage plans offered in Dane County (2026)55CMS
Medicare Advantage plans offered in Dane County (2027)48CMS
Plans not returning for 2027 / new for 202711 / 4CMS
Organizations offering Medicare Advantage in Dane County (2026)11CMS
Share of eligible beneficiaries in Medicare Advantage, Dane County39%CMS
Residents age 65 and older, Dane County86,269U.S. Census Bureau
Part B standard monthly premium (2026)$202.90Medicare.gov
Part D out-of-pocket cap (2026)$2,100CMS
Part D out-of-pocket cap (2027)$2,400CMS
Annual Enrollment Period (for 2027 coverage)October 15 – December 7, 2026Medicare.gov
Medicare Advantage Open Enrollment PeriodJanuary 1 – March 31Medicare.gov

Area counts are for the county as a whole and are not a recommendation of any plan. Program figures are set nationally.

Madison, Wis. — As the Annual Enrollment Period for 2027 Medicare coverage opens Oct. 15, 2026, shoppers in Madison have a clear choice to make before they compare benefits or drug lists: what type of Medicare Advantage plan fits the way they actually use care. In Dane County, where Madison sits, the 2027 lineup splits across HMO, HMO-POS, PPO and PFFS plans — four labels that decide how networks, referrals and out-of-network care work.

Those letters are not marketing. They are the rules of the road for using the plan.

How do Dane County's 2027 Medicare Advantage plans split by type?

For 2027, Dane County has 48 Medicare Advantage plans from 10 carriers. By plan type, that is 15 HMO, 13 HMO-POS, 16 PPO, 1 PFFS, 1 MSA and 2 Cost plans. If you group HMO and HMO-POS together, 28 plans use an HMO-style network.

The table below lists every plan available in the county for 2027. The split matters because the letters after a plan's name tell you how to use it — not what it costs.

What does HMO mean for a Madison Medicare Advantage plan?

An HMO (Health Maintenance Organization) plan expects you to use its network of doctors and hospitals, and it generally requires you to pick a primary care doctor and get a referral to see a specialist. Out-of-network care is usually not covered except for emergencies and urgent care.

In Dane County for 2027, HMO plans are offered by Dean Advantage, Elevance Health (Anthem), Humana, Molina Healthcare of Wisconsin and Quartz Medicare Advantage (HMO). HMOs tend to suit people whose doctors are already in one system and who do not need to use providers outside the area.

What is an HMO-POS plan, and how is it different?

HMO-POS stands for HMO with a Point-of-Service option. It works like an HMO — network first, usually with a primary care doctor — but it adds a limited ability to see some out-of-network providers for certain services, at the plan's defined cost share.

For 2027 in Dane County, HMO-POS plans are offered by Centene (WellCare), Dean Advantage and UnitedHealthcare. The "POS" piece can be useful if you occasionally need care that falls outside the network, but the rules of what is covered out of network are set by each plan.

What does PPO coverage look like in Dane County for 2027?

A PPO (Preferred Provider Organization) plan has a network, but it also covers out-of-network care — just at a higher cost share than in-network. You generally do not need a referral to see a specialist.

For 2027, PPO plans in Dane County come from Aetna (CVS Health), Humana and UnitedHealthcare. PPOs are often chosen by people who travel, spend part of the year outside Wisconsin, or want more flexibility to see providers who are not in the plan's network.

What is a PFFS plan, and who offers one in the county?

A Private Fee-for-Service (PFFS) plan sets its own payment terms and lets you see any Medicare-approved provider who agrees to accept the plan's terms and payment. There is no traditional network in the HMO/PPO sense, but providers can decide visit by visit whether to accept the plan.

For 2027 in Dane County, Humana offers the single PFFS plan in the lineup. PFFS is less common nationally and is worth a careful look at how your usual providers handle it before enrolling.

When should Madison residents make a change for 2027?

The Annual Enrollment Period runs Oct. 15 through Dec. 7, 2026, and a change made in that window takes effect Jan. 1, 2027. If you do nothing, your current plan renews for 2027 if it is still offered — with any changes described in its Annual Notice of Change.

For Dane County, CMS data shows that going into 2027, 11 plans are not returning, 4 are new and 9 have been renamed. A rename does not necessarily change the plan type or how it works, but the ANOC is where to confirm. There is also a Medicare Advantage Open Enrollment Period from Jan. 1 through March 31, 2027, if you are already in a Medicare Advantage plan and want to switch once.

A couple of program-level numbers worth knowing as you compare drug coverage: for 2027, the Part D out-of-pocket cap is $2,400 (up from $2,100 in 2026) and the Part D maximum deductible is $700 (up from $615 in 2026). CMS publishes the 2027 Part B premium and deductible, and the 2027 IRMAA income brackets, later in the fall.

By the numbers

Medicare Part B premium, 2006–2026

The standard monthly Part B premium has climbed from $88.50 in 2006 to $202.90 in 2026. Hover any point for that year’s premium.

$0$50$100$150$200200820122016202020242026

Source: CMS. Standard premium shown; in some hold-harmless years many existing enrollees paid less. Confirm at Medicare.gov.

By the numbers

How people get Medicare in Dane County

39% are on Medicare Advantage
(MA penetration in Dane County)
39%
61%
Medicare Advantage Medicare Supplement (Medigap) Original Medicare only
U.S. average

MA penetration from CMS enrollment data; Medigap share is an estimate. U.S. average is about 54% Medicare Advantage. These are area-level figures, not plan-specific.

The 2027 choices, by type

HMO, PPO and Special Needs Plans in Dane County for 2027

48
Medicare Advantage plans
10
Carriers
15
HMO plans
13
HMO-POS plans
16
PPO plans
1
PFFS plans
1
MSA plans
13
Dual Special Needs (D-SNP)
2
Chronic-condition (C-SNP)
  • Aetna (CVS Health) 3 plans: PPO
  • Centene (WellCare) 3 plans: HMO-POS
  • Dean Advantage 5 plans: HMO, HMO-POS
  • Dean Health Plan, Inc. 2 plans: Cost
  • Elevance Health (Anthem) 2 plans: HMO
  • Humana 12 plans: HMO, PFFS, PPO
  • Molina Healthcare of Wisconsin 2 plans: HMO
  • Network Health Medicare Advantage Plans 1 plan: MSA
  • Quartz Medicare Advantage (HMO) 7 plans: HMO
  • UnitedHealthcare 11 plans: HMO-POS, PPO

HMO plans use a network and usually a primary-care doctor and referrals; HMO-POS plans add some out-of-network coverage; PPO plans also cover out-of-network care, at a higher share; PFFS plans pay any provider that accepts the plan’s terms. Special Needs Plans serve people with Medicare and Medicaid (D-SNP), certain chronic conditions (C-SNP) or living in an institution (I-SNP).

Source: CMS Medicare Advantage Landscape Source Files, plan years 2026 and 2027. Plan availability is set at the county level. No plan is ranked or recommended; premiums, benefits, networks and star ratings are not shown. Plan details come from the Medicare Plan Finder at medicare.gov or the plan itself.

2027 plan lineup

Medicare Advantage plans in Dane County for 2027

CMS lists 48 Medicare Advantage plans in Dane County for 2027 from 10 carriers, alphabetically by carrier.

PlanTypeDrug coverageFor 2027
Aetna (CVS Health) 3 plans
Aetna Medicare Eagle (PPO)PPONoReturning
Aetna Medicare Enhanced (PPO)PPOYesRenamed
Aetna Medicare Signature (PPO)PPOYesReturning
Centene (WellCare) 3 plans
Wellcare MHS Health Wisconsin Dual Liberty Sync (HMO-POS D-SNP)HMO-POS D-SNPYesRenamed
Wellcare MHS Health Wisconsin Dual Select (HMO-POS D-SNP)HMO-POS D-SNPYesRenamed
Wellcare Simple (HMO-POS)HMO-POSYesReturning
Dean Advantage 5 plans
Dean Advantage Assurance (HMO-POS)HMO-POSYesReturning
Dean Advantage Balance (HMO-POS)HMO-POSYesReturning
Dean Advantage Complete (HMO)HMOYesReturning
Dean Advantage Essential (HMO)HMOYesReturning
Dean Advantage Harmony (HMO-POS)HMO-POSNoReturning
Dean Health Plan, Inc. 2 plans
DeanCare Gold Enhanced (Cost)CostNoReturning
DeanCare Gold Shared Value (Cost)CostNoReturning
Elevance Health (Anthem) 2 plans
Anthem Dual Advantage Plus (HMO D-SNP)HMO D-SNPYesNew
Anthem Full Dual Advantage (HMO D-SNP)HMO D-SNPYesNew
Humana 12 plans
Humana Gold Choice H8145-006 (PFFS)PFFSYesReturning
Humana Total Complete (HMO)HMOYesRenamed
Humana USAA Honor Giveback (PPO)PPONoReturning
Humana USAA Honor Giveback (PPO)PPONoReturning
Humana USAA Honor Giveback (Regional PPO)PPONoReturning
Humana Value Plus H5216-173 (PPO)PPOYesReturning
HumanaChoice H5216-006 (PPO)PPOYesReturning
HumanaChoice H5216-168 (PPO)PPOYesReturning
HumanaChoice H7617-007 (PPO)PPOYesReturning
HumanaChoice R5361-002 (Regional PPO)PPOYesReturning
HumanaChoice SNP-DE H5216-420 (PPO D-SNP)PPO D-SNPYesNew
iCare Family Care Partnership (HMO D-SNP)HMO D-SNPYesReturning
Molina Healthcare of Wisconsin 2 plans
Molina My Choice Dual Advantage (HMO D-SNP)HMO D-SNPYesRenamed
Molina My Choice Partnership (HMO D-SNP)HMO D-SNPYesRenamed
Network Health Medicare Advantage Plans 1 plan
Network Health Prime (MSA)MSANoReturning
Quartz Medicare Advantage (HMO) 7 plans
UW Health Quartz Med Advantage Basic D (w/Rx) (HMO)HMOYesReturning
UW Health Quartz Med Advantage Core D (w/Rx) (HMO)HMOYesReturning
UW Health Quartz Med Advantage Dual Eligible (HMO D-SNP)HMO D-SNPYesReturning
UW Health Quartz Med Advantage Elite (HMO)HMONoReturning
UW Health Quartz Med Advantage Elite D (w/Rx) (HMO)HMOYesReturning
UW Health Quartz Med Advantage Value (HMO)HMONoReturning
UW Health Quartz Med Advantage Value D (w/Rx) (HMO)HMOYesReturning
UnitedHealthcare 11 plans
AARP Medicare Advantage from UHC WI-0002 (PPO)PPOYesReturning
AARP Medicare Advantage from UHC WI-0012 (HMO-POS)HMO-POSYesReturning
AARP Medicare Advantage Patriot No Rx WI-MA01 (PPO)PPONoReturning
UHC Care Advantage WI-E001 (HMO-POS I-SNP)HMO-POS I-SNPYesReturning
UHC Complete Care WI-1 (PPO C-SNP)PPO C-SNPYesReturning
UHC Complete Care WI-20 (HMO-POS C-SNP)HMO-POS C-SNPYesReturning
UHC Dual Advantage WI-V1 (HMO-POS D-SNP)HMO-POS D-SNPYesRenamed
UHC Dual Advantage WI-V2 (PPO D-SNP)PPO D-SNPYesRenamed
UHC Dual Complete WI-Q1 (HMO-POS D-SNP)HMO-POS D-SNPYesRenamed
UHC Dual Complete WI-S1 (HMO-POS D-SNP)HMO-POS D-SNPYesNew
UHC Nursing Home Plan WI-F001 (HMO-POS I-SNP)HMO-POS I-SNPYesReturning

Source: CMS Medicare Advantage Landscape Source Files, plan years 2026 and 2027. Plan availability is set at the county level. No plan is ranked or recommended; premiums, benefits, networks and star ratings are not shown. Plan details come from the Medicare Plan Finder at medicare.gov or the plan itself.

Key dates

Medicare enrollment periods at a glance

  • Around your 65thInitial Enrollment PeriodA 7-month window around the month you turn 65 — your first chance to sign up.
  • October 15 – December 7Annual Enrollment PeriodAnyone with Medicare can join, switch, or drop a Medicare Advantage or Part D plan.
  • January 1 – March 31Medicare Advantage Open EnrollmentIf you're already in a Medicare Advantage plan, you can make one change.
  • January 1 – March 31General Enrollment PeriodFor people who missed their first chance to sign up for Part B.
  • VariesSpecial Enrollment PeriodTriggered by life events like moving or losing other coverage.

Dates are set by Medicare and apply nationwide. Confirm your personal windows at Medicare.gov or 1-800-MEDICARE.

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Medicare Advantage companies in Dane County

By local enrollment size · informational, not a ranking
CompanyLocal enrollmentPlans offeredLocal agentsAction
UnitedHealthcareNational—Yes
Medica Holding CompanyRegional—Yes
University of Wisconsin Hospitals and Clincs AuthoRegional—Yes
HumanaNational—Yes
Aetna (CVS Health)National—Yes
Centene (WellCare)National—Yes
Enrollment data: CMS Medicare Advantage enrollment by company (county level). Listed by enrollment size, largest first — this is not a ranking, recommendation, or endorsement of any company or plan.

Provided by licensed insurance partners; MyMedicarePlans.org may be compensated. Not a ranking or endorsement of any plan.

Explore

When can you enroll? An interactive year

JFMAMJJASOND
October 15 – December 7 — anyone with Medicare can join, switch, or drop a Medicare Advantage or Part D plan. Changes take effect January 1.

Enrollment windows are federal and the same nationwide. Confirm your personal dates at Medicare.gov or 1-800-MEDICARE.

Explore

The parts of Medicare

Part A covers inpatient hospital stays, skilled nursing facility care, hospice, and some home health care. Most people pay no premium for Part A.

Good to know

Frequently asked questions

Do I have to pick a primary care doctor if I enroll in an HMO or HMO-POS plan in Madison?
Generally yes. HMO and HMO-POS plans typically ask you to choose a primary care doctor who coordinates your care and gives referrals to specialists. PPO and PFFS plans do not usually require a primary care doctor or referrals, though the plan documents are the final word.
Will a PPO cover me if I see a doctor outside the plan's network?
A Medicare Advantage PPO covers out-of-network care from providers who accept Medicare, usually at a higher cost share than in-network care. The specific rules and amounts are set by each plan, so check the plan's Evidence of Coverage before you rely on out-of-network benefits.
What happens if my current Madison plan is one of the 11 not returning in 2027?
If your plan is not offered in 2027, you will get a notice from the plan. You can use the Annual Enrollment Period, Oct. 15 to Dec. 7, 2026, to choose a different Medicare Advantage plan or return to Original Medicare and add a stand-alone Part D plan.
Where can I compare the actual plans available at my Madison address?
The Medicare Plan Finder at medicare.gov lets you enter your ZIP code and your prescriptions to see every plan available to you, along with each plan's premium, cost sharing and network details. You can also call 1-800-MEDICARE, 24 hours a day, 7 days a week. For a full side-by-side of what is offered in Dane County, start with the Medicare Plan Finder at medicare.gov or call 1-800-MEDICARE. Each plan's Evidence of Coverage and provider directory is the authoritative source for what is in network, what referrals are needed and how out-of-network care is handled in 2027.
Sources & further reading
  • CMS — MA Landscape Source File (plan-level availability by county)
  • CMS — MA Landscape Source Files, current and coming plan year (year-over-year comparison)
  • CMS — Medicare enrollment periods (medicare.gov)

For personalized answers, contact Medicare.gov or 1-800-MEDICARE.

Also for Madison

Sources and methodology

Figures cited in this article

  • CMS — Medicare Advantage Landscape Source File (plan year 2027): Dane County plan counts by type and the list of carriers by type.
  • CMS — Medicare Advantage Landscape Source Files (2026 and 2027): the year-over-year count of plans not returning, new and renamed.
  • Medicare.gov: the Annual Enrollment Period and Medicare Advantage Open Enrollment Period dates, and plan comparison tools.
  • CMS — Part D program parameters: the 2026 and 2027 Part D out-of-pocket cap and maximum deductible.

How we put this together: area counts come from the CMS files listed above for the county that contains this city, program figures come from CMS, Medicare.gov and the Social Security Administration, and no plan is ranked or recommended.

By The Medicare Desk · Published . For personalized answers, contact Medicare.gov or 1-800-MEDICARE.

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This page was last updated: October 2026.

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