A non-government entityMyMedicarePlans
Speak to a Licensed Insurance Agent
855-729-3240 TTY: 711
Monday – Friday: 7am – 9pm CST
HomeMedicare SupplementWisconsinMadisonHow to compare Wisconsin's Medigap plans across insurers in Madison

Medicare Supplement

How to compare Wisconsin's Medigap plans across insurers in Madison

Madison, Wis. — If you are turning 65 in Dane County or thinking about switching your Medicare Supplement coverage, you have probably noticed something odd: Wisconsin does not use the familiar Plan G, Plan N or Plan F letters you see in most states. Wisconsin is one of three states — along with Massachusetts and Minnesota — that standardizes its own Medigap policies. That changes how you shop, but it does not change the core rule of Medigap: the same policy is the same coverage at every insurer that sells it. What differs is the price, the way that price is set, and the rules to get in.

See Medicare Supplement options in your area

Compare Medicare Supplement options near you

Answer 3 quick questions to see Medicare Supplement listings from licensed insurance partners.

✓ Free  ·  ✓ Takes 20 seconds  ·  ✓ No name, phone, or email needed

What’s your ZIP code?

Plan availability is set by your county, so we start here.

How old are you?

This helps match you with options you’re eligible for.

Do you have Medicare Parts A & B?

This affects which Medicare Supplement options you can choose.

Medicare Supplement options in your area

These listings are provided by licensed insurance partners.

MEDIGAP RATE ALERT

Your Medigap rate went up. Your benefits didn't.

Medicare supplement benefits are standardized — identical at any carrier. The only difference is what you pay. One call compares current rates in your area.

  • Same plan letter = same benefits, by law
  • No fall deadline — switch any month, if your health qualifies

Available now — current wait: 0 min

A real person answers. No phone menu, ever.

Call 855-729-3240
A rate check takes about 5 minutesfree · no obligation

Advertising disclosure: MyMedicarePlans.org may be compensated when you contact a partner or licensed agent. Listings are not ranked or endorsed by us, and we do not recommend specific plans. You can also contact Medicare.gov, 1-800-MEDICARE, or your local SHIP.

Speak to a Licensed Insurance Agent

Click to call 855-729-3240

TTY: 711
Monday - Friday 7am - 9pm CST

Senior using laptop at table in Madison — illustrating this Medicare guideMedicare SupplementMadison, WI
Photo: Helena Lopes Photo by Helena Lopes on Pexels

Key takeaways

  • Wisconsin uses its own standardized Medigap design — a Basic Plan with optional riders, plus 50% and 25% cost-sharing plans and a high-deductible plan — instead of the federal A–N letters.
  • The same Wisconsin Medigap policy provides the same benefits no matter which insurer sells it, so premium, pricing method and underwriting rules are where insurers actually differ.
  • To see every insurer selling Medigap in Madison, use the Medicare.gov Medigap policy search by ZIP code and the Wisconsin Office of the Commissioner of Insurance (OCI) Medigap rate guide.
  • Your strongest protections from medical underwriting apply during your six-month Medigap Open Enrollment Period, which starts the month your Part B begins.

What Wisconsin Medigap actually looks like

In most of the country, shoppers compare Plan G to Plan G across carriers. In Wisconsin, you are comparing:

Because the state defines what each of these policies covers, an insurer cannot make its Basic Plan "better" than another insurer's Basic Plan. If two policies are the same design with the same riders, they cover the same services.

How to find the insurers selling in Madison

There is no single public list we can hand you here, and we will not name insurers we cannot verify for your ZIP code. Two free tools will show you the current sellers in Dane County:

1. Medicare.gov Medigap policy search. Enter your Madison ZIP code at medicare.gov to see the insurers licensed to sell each Wisconsin Medigap policy in your area. 2. Wisconsin OCI Medigap rate guide. The Office of the Commissioner of Insurance publishes a rate comparison that lists insurers, the policies they sell, and sample premiums by age. 3. Wisconsin SHIP (the Medigap Helpline, 1-800-242-1060). Trained counselors can walk you through the current market without trying to sell you anything.

The table on this page shows the policy types available; use the tools above to pull the current insurer roster for your ZIP.

The three pricing methods — and why they matter

Two policies that look identical on paper can be priced very differently over time. Ask each insurer which method they use:

None of these methods is automatically better — they age differently. All three can also rise because of general rate increases, inflation, or claims experience. That is why looking at an insurer's rate history (past increases filed with OCI) matters as much as today's number.

Household discounts, underwriting and open enrollment

A few practical points that often decide which insurer works for a given household:

Wisconsin also has a state rule allowing Medigap enrollees to switch to another policy of equal or lesser benefits with the same insurer without new underwriting — worth asking about if your needs change.

How to actually compare, step by step

1. Decide which Wisconsin policy design fits: Basic (with any riders you want), a cost-sharing plan, or the high-deductible plan. 2. Pull the list of insurers selling that design in your ZIP from Medicare.gov and the OCI rate guide. 3. For each insurer, ask: What pricing method do you use? What have your rate changes looked like over the last five years? Is there a household discount? What are your underwriting questions if I apply outside open enrollment? 4. Confirm the policy is a Wisconsin-standardized Medigap plan (not a look-alike product). 5. If you are inside your six-month Medigap Open Enrollment window, use it.

By the numbers

Medicare Part B premium, 2006–2026

The standard monthly Part B premium has climbed from $88.50 in 2006 to $202.90 in 2026. Hover any point for that year’s premium.

$0$50$100$150$200200820122016202020242026

Source: CMS. Standard premium shown; in some hold-harmless years many existing enrollees paid less. Confirm at Medicare.gov.

By the numbers

How people get Medicare in Dane County

39% are on Medicare Advantage
(MA penetration in Dane County)
39%
61%
Medicare Advantage Medicare Supplement (Medigap) Original Medicare only
U.S. average

MA penetration from CMS enrollment data; Medigap share is an estimate. U.S. average is about 54% Medicare Advantage. These are area-level figures, not plan-specific.

Who sells Medigap here

Medigap insurers in Wisconsin

Insurers offering Medigap policies in Wisconsin, listed alphabetically. Prices vary by insurer for the same letter and are not shown here.

  • AARP - UnitedHealthcare Insurance Company
  • Aetna Health Insurance Company
  • AFLAC
  • American Benefit Life Insurance Company
  • Anthem Blue Cross and Blue Shield - Wisconsin
  • Bankers Life (Underwritten by Washington National Insurance Company)
  • Erie Family Life Insurance Company
  • GPM Health and Life Insurance Company
  • Guarantee Trust Life Insurance Company
  • HealthSpring National Health Insurance Company
  • Humana (Humana Insurance Company)
  • Humana Achieve (Emphesys Insurance Company)
  • Insurance Company of North America
  • Lumos Insurance
  • Medico Insurance Company
  • Mutual of Omaha (Omaha Insurance Company)
  • Pekin Life Insurance Company
  • Philadelphia American Life Insurance Company
  • Physicians Select Insurance Company
  • Security Health Plan of Wisconsin, Inc.
  • State Farm Mutual Automobile Insurance Company
  • United American Insurance Company
  • Wisconsin Physicians Service Insurance Corporation

Source: Medicare.gov Medigap policy search. No insurer is ranked or recommended.

Medicare Supplement (Medigap)

The Medigap plans you can buy in Wisconsin

Medigap plans are standardized by federal law: a Plan G from one insurer covers the same things as a Plan G from any other. Insurers set their own prices, which are not shown here.

Wisconsin standardizes its own Medigap plans (the Basic Plan with optional riders, plus 50% and 25% cost-sharing plans and a high-deductible plan) instead of the federal A-N letters; compare policies by those names. Use the Medicare.gov Medigap policy search or the Wisconsin insurance department’s guide to see the policies sold there.

Source: CMS, Medicare Supplement Insurance (Medigap) rules; medicare.gov.

Compare with a licensed agent

See Medicare options serving Madison & speak with a licensed agent

Provided by licensed insurance partners; MyMedicarePlans.org may be compensated. Not a ranking or endorsement of any plan.

Explore

The parts of Medicare

Part A covers inpatient hospital stays, skilled nursing facility care, hospice, and some home health care. Most people pay no premium for Part A.

Explore

When can you enroll? An interactive year

JFMAMJJASOND
October 15 – December 7 — anyone with Medicare can join, switch, or drop a Medicare Advantage or Part D plan. Changes take effect January 1.

Enrollment windows are federal and the same nationwide. Confirm your personal dates at Medicare.gov or 1-800-MEDICARE.

Good to know

Frequently asked questions

Does Wisconsin sell Plan G or Plan N like other states?
No. Wisconsin standardizes its own Medigap policies rather than using the federal A–N letters. You will compare the Basic Plan (with optional riders), the 50% and 25% cost-sharing plans, and the high-deductible plan. Massachusetts and Minnesota also use their own designs.
If the coverage is the same at every insurer, why do premiums differ so much?
Insurers set their own prices and choose a pricing method — attained-age, issue-age or community rated. They also have different administrative costs, claims experience, and discounts (like household discounts). That is why the same Wisconsin Basic Plan can cost noticeably more at one insurer than another, even though the benefits are identical.
When is the best time to buy a Medigap policy in Madison?
Your six-month Medigap Open Enrollment Period, which begins the month you are both 65 and enrolled in Part B, gives you the strongest rights: insurers cannot deny you or charge more based on health. Outside that window, you generally face medical underwriting unless you have a guaranteed-issue right.
Where can I get help without a sales pitch?
Call the Wisconsin Medigap Helpline (the state SHIP) at 1-800-242-1060, visit medicare.gov, or call 1-800-MEDICARE (1-800-633-4227). The Wisconsin OCI also publishes a free Medigap rate comparison guide. ## Where to go next For a personalized look at what is available in your Madison ZIP code, start at **medicare.gov** and use the Medigap policy search, then compare it against the **Wisconsin OCI Medigap rate guide**. For one-on-one help, the **Wisconsin SHIP / Medigap Helpline at 1-800-242-1060** is free and does not sell insurance. Those three resources — used together — will show you every insurer currently selling Medigap in Dane County and what each of them charges for the same standardized policy.
Sources & further reading
  • Medicare.gov Medigap policy search and state insurance-department rate guides
  • CMS — Medicare Supplement Insurance (Medigap) rules (medicare.gov)

For personalized answers, contact Medicare.gov, 1-800-MEDICARE, or your local SHIP.

Also for Madison

Content Integrity Standards

  • No invented figures. Program-level numbers come from CMS / Medicare.gov; we never use placeholder data.
  • No plan rankings or recommendations. This is educational content. We don't rank, score, or recommend specific plans.
  • AI-assisted, human-reviewed. Articles are produced with AI-assisted tools and reviewed by the responsible desk before publishing.
  • Inline sourcing. Facts and figures are cited to primary sources — CMS, SSA, and Medicare.gov.
  • Correction transparency. We fix errors openly and note when a page was last updated.
  • Not a government site. MyMedicarePlans.org is privately owned and not affiliated with or endorsed by Medicare or any government agency.

This page was last updated: September 2026.

Medigap rate went up? A rate check is freeCall