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HomeMedicare SupplementWisconsinMadisonMadison Medigap in 2027: how Wisconsin's own plan rules and rate filings work

Medicare Supplement

Madison Medigap in 2027: how Wisconsin's own plan rules and rate filings work

MADISON, Wis. — If you buy or shop Medicare Supplement coverage in Madison this fall, the ground rules look a little different than they do almost anywhere else in the country. Wisconsin is one of three states that designs its own Medigap policies instead of using the federal A-through-N letters, and that shapes what you can compare, when premiums move, and how to find the right policy for 2027.

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Older couple talking with advisor in Madison — illustrating this Medicare guideMedicare SupplementMadison, WI
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Key takeaways

  • Wisconsin standardizes its own Medigap policies — a Basic Plan with optional riders, 50% and 25% cost-sharing plans, and a high-deductible plan — not the federal A–N letters.
  • Medigap rate changes are filed with the Wisconsin Office of the Commissioner of Insurance; check the state's Medigap rate guide before you renew.
  • Your strongest shopping tools are the Medicare.gov Medigap policy search (by ZIP code), the state rate guide, and Wisconsin's SHIP counselors — all free.
  • Medigap does not use the Oct. 15–Dec. 7 Annual Enrollment Period; you can apply anytime, but medical underwriting may apply outside your one-time Medigap Open Enrollment.

Here is what is actually changing as the calendar turns, and what stays the same.

Wisconsin plays by its own Medigap rulebook

Most of the country compares Medigap policies by letter — Plan G, Plan N, and so on. Wisconsin does not. The state requires insurers to sell a standardized Basic Plan, which policyholders can build on with optional riders (for example, a Part A deductible rider or a Part B copay/coinsurance rider). Alongside the Basic Plan, Wisconsin offers 50% and 25% cost-sharing versions and a high-deductible plan.

That means when a friend in another state talks about "Plan G" or "Plan N," those exact policies are not what you shop for in Madison. Compare Wisconsin policies by their Wisconsin names, feature by feature and rider by rider.

The Part B deductible resets every January

Every Medigap policy is built around Medicare Part B, and the Part B deductible resets on January 1 each year. Whether your Wisconsin plan pays the Part B deductible for you depends on the riders you bought. Two things are worth remembering:

If you were eligible for Medicare before 2020, that restriction does not apply to you.

Rate-adjustment season: how to check what your premium is doing

Medigap premiums are not set by Medicare. Insurers file proposed rates with the Wisconsin Office of the Commissioner of Insurance (OCI), and OCI publishes a Medigap rate guide that shows sample premiums by company, age and ZIP code. If your renewal letter arrives and the number looks different than last year, that filing is where the change comes from.

Two practical steps before you renew:

1. Pull up the current OCI Medigap rate guide and compare your policy's premium against other Wisconsin-standardized policies in Dane County ZIP codes. 2. Run the same ZIP code through the Medicare.gov Medigap policy search to see every insurer licensed to sell to you.

Insurers entering or leaving the state

Medigap carriers move in and out of Wisconsin from year to year, and the current list changes. There is no single "official" carrier lineup we can quote here without risking staleness, so use the two live sources instead:

If you already have a policy and your insurer is exiting the Wisconsin market, they must notify you in writing. In that situation, you generally have guaranteed-issue rights to buy certain replacement coverage without medical underwriting — call your SHIP counselor before you make a move so you do not accidentally give up that protection.

Enrollment periods people mix up

Medigap runs on its own timeline, not the Medicare Advantage and Part D calendar:

For context on drug coverage that may run alongside a Medigap policy: in 2026, Part D has a $2,100 out-of-pocket cap, a maximum deductible of $615, and the old "donut hole" phase is gone. IRMAA surcharges for higher-income enrollees begin above $109,000 in income for a single filer.

What to do this fall in Madison

Madison is in Dane County. Medigap availability itself is licensed statewide, but premiums vary by ZIP code, so run the numbers with your actual address.

1. Read your renewal notice carefully and note any premium change effective January 1. 2. Compare your policy against Wisconsin's Basic Plan (with riders), 50% and 25% cost-sharing plans, and the high-deductible plan on Medicare.gov and in the OCI rate guide. 3. If you are thinking of switching, call Wisconsin's SHIP — the Medigap Helpline — before you cancel anything. Underwriting rules and guaranteed-issue rights can make or break a switch.

By the numbers

Medicare Part B premium, 2006–2026

The standard monthly Part B premium has climbed from $88.50 in 2006 to $202.90 in 2026. Hover any point for that year’s premium.

$0$50$100$150$200200820122016202020242026

Source: CMS. Standard premium shown; in some hold-harmless years many existing enrollees paid less. Confirm at Medicare.gov.

By the numbers

How people get Medicare in Dane County

39% are on Medicare Advantage
(MA penetration in Dane County)
39%
61%
Medicare Advantage Medicare Supplement (Medigap) Original Medicare only
U.S. average

MA penetration from CMS enrollment data; Medigap share is an estimate. U.S. average is about 54% Medicare Advantage. These are area-level figures, not plan-specific.

Medicare Supplement (Medigap)

The Medigap plans you can buy in Wisconsin

Medigap plans are standardized by federal law: a Plan G from one insurer covers the same things as a Plan G from any other. Insurers set their own prices, which are not shown here.

Wisconsin standardizes its own Medigap plans (the Basic Plan with optional riders, plus 50% and 25% cost-sharing plans and a high-deductible plan) instead of the federal A-N letters; compare policies by those names. Use the Medicare.gov Medigap policy search or the Wisconsin insurance department’s guide to see the policies sold there.

Source: CMS, Medicare Supplement Insurance (Medigap) rules; medicare.gov.

Who sells Medigap here

Medigap insurers in Wisconsin

Insurers offering Medigap policies in Wisconsin, listed alphabetically. Prices vary by insurer for the same letter and are not shown here.

  • AARP - UnitedHealthcare Insurance Company
  • Aetna Health Insurance Company
  • AFLAC
  • American Benefit Life Insurance Company
  • Anthem Blue Cross and Blue Shield - Wisconsin
  • Bankers Life (Underwritten by Washington National Insurance Company)
  • Erie Family Life Insurance Company
  • GPM Health and Life Insurance Company
  • Guarantee Trust Life Insurance Company
  • HealthSpring National Health Insurance Company
  • Humana (Humana Insurance Company)
  • Humana Achieve (Emphesys Insurance Company)
  • Insurance Company of North America
  • Lumos Insurance
  • Medico Insurance Company
  • Mutual of Omaha (Omaha Insurance Company)
  • Pekin Life Insurance Company
  • Philadelphia American Life Insurance Company
  • Physicians Select Insurance Company
  • Security Health Plan of Wisconsin, Inc.
  • State Farm Mutual Automobile Insurance Company
  • United American Insurance Company
  • Wisconsin Physicians Service Insurance Corporation

Source: Medicare.gov Medigap policy search. No insurer is ranked or recommended.

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The parts of Medicare

Part A covers inpatient hospital stays, skilled nursing facility care, hospice, and some home health care. Most people pay no premium for Part A.

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When can you enroll? An interactive year

JFMAMJJASOND
October 15 – December 7 — anyone with Medicare can join, switch, or drop a Medicare Advantage or Part D plan. Changes take effect January 1.

Enrollment windows are federal and the same nationwide. Confirm your personal dates at Medicare.gov or 1-800-MEDICARE.

Good to know

Frequently asked questions

Why doesn't Wisconsin use Plan G or Plan N like other states?
Wisconsin is one of three states (with Massachusetts and Minnesota) that was allowed to keep its own Medigap design when the federal standardization rules took effect. Insurers in Wisconsin sell the state's Basic Plan with optional riders, plus 50% and 25% cost-sharing plans and a high-deductible plan. The consumer protections are similar in spirit to the federal letters, but you should compare policies by their Wisconsin names.
How do I find out if my Medigap premium is going up in 2027?
Your insurer must send you a renewal notice. You can also look up filed rates in the Wisconsin Office of the Commissioner of Insurance's Medigap rate guide, which shows sample premiums by company and ZIP code. Rate changes are filed with the state, not with Medicare.
Can I switch Medigap policies during the Oct. 15–Dec. 7 window?
You can apply for a different Medigap policy at any time of year, but that window is for Medicare Advantage and Part D — it does not give you special Medigap rights. Outside your one-time Medigap Open Enrollment, insurers in Wisconsin may use medical underwriting unless you qualify for a guaranteed-issue situation. Talk to a SHIP counselor before you cancel existing coverage.
Where can I get free, unbiased help in Madison?
Call 1-800-MEDICARE, use the Medigap policy search at medicare.gov, and contact Wisconsin's SHIP (the Medigap Helpline) for one-on-one counseling. All three are free and none of them sell insurance. ## Where to go next For official rules and current figures, start at **medicare.gov** or call **1-800-MEDICARE (1-800-633-4227)**. For Wisconsin-specific comparisons, use the **OCI Medigap rate guide** at the state Office of the Commissioner of Insurance, and for personalized help, reach out to **Wisconsin's SHIP** (the Medigap Helpline). These are the sources that stay current as 2027 pricing and carrier participation are finalized.
Sources & further reading
  • CMS — Medicare Supplement Insurance (Medigap) rules (medicare.gov)
  • Medicare.gov Medigap policy search and state insurance-department rate guides
  • CMS — Medicare costs & IRMAA (medicare.gov)

For personalized answers, contact Medicare.gov, 1-800-MEDICARE, or your local SHIP.

Also for Madison

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This page was last updated: September 2026.

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